For the Brand.


Direct yet conceptual. Provocative and engaging. Branding & Design for businesses, publications, and people.

Emma Rathbone Creative is For the Brand

For the Brand are a proud Squarespace Circle member.

Emma Rathbone graduated with a Bachelors Degree in Graphic Design and Computer Science. Following this, she moved into the Software Industry and developed her skills for the next decade working with bleeding edge technologies on large-scale enterprise projects with companies like Visa, AliPay (Alibaba Group), Bell Technologies, and so on.

Building on analysis and product management skills over the years, Emma built a keen interest in working with Clients to create a vision for their products from start-up businesses to large multinational corporations; this involved creating strategies, roadmaps and communication processes that would work with multiple teams across the world.

Progressing to a role as Head of Operations in a bespoke Software House, Emma worked alongside her CEO and Senior Management team to build business marketing strategies and materials for advertising. Within that time her team won the Deloitte Fast 50 ‘Fastest Growing Tech Company in Ireland’ 2 years running, amongst other awards.

In 2017, Emma and her husband immigrated to Brisbane to start a new and exciting chapter. At this point, it was a natural progression to start For the Brand.

For the Brand work with a large variety of Clients to deliver successful results-driven marketing campaigns and full branding relaunches through various media platforms:

  • Digital: Website design, Online Ad design, Graphic Design for Social Media, Google/Facebook Ads, etc.

  • Print Design: Brochures, Business Cards, Menu’s, Promotional products & merchandise, signage and more.

  • Social Media marketing: Social Media strategies, feed design, training & education, analytic driven posts, hashtag strategies, Instagram follower growth.

We work with carefully selected industry specialists on behalf of our clients and offer liaison and management services to to take full ownership of Branding projects from photography, video/animation, advanced web design, printing and promotional goods.


Stack Experience

  • Full Adobe Creative Suite / Digital Design / Print Design

  • Web Design / Squarespace / Wordpress / Shopify

  • Social Media Management / Design / Growth

  • Business Marketing Strategy Planning / Communications

  • Software Project Management / Analysis / Product Delivery

  • Full Software Lifecycle Planning (SDLC)

  • Agile Methodology / Scrum

  • Quality Assurance / User Acceptance Testing

Awards & Achievements

  • No. 1 Fastest Growing Company in Technology in Northern Ireland, 2015.

  • Co-organised a hugely successful sell-out 2-day software conference “React Conf ” in San Francisco, CA.

  • Nominated for Deloitte Fast 50 Ireland ‘Leading Female’ Award, 2015.

  • No. 1 Fastest Growing Company in Technology in Northern Ireland, 2014.

  • Co-Organiser of the leading Belfast IT Community event, Bash “Prompting thought in IT”.