Is your website secure? If not, it should be.

Security is the key word in all digital conversations these days. For consumers, it means trusting in a business and knowing that they respect you and the safety of your details and experience while on their digital platforms. For businesses, it can make or break their reputation which can have serious consequences for all involved.

In this post, we wanted to touch on HTTPS as one of the security measures that you should have implemented on your website and why.

So what is HTTPS?

HTTPS means Hyper Text Transfer Protocol Secure. You’ve probably noticed that all website URLs in your browser are prefixed with HTTP, but the most important key factor here is the ‘S’ for Secure. When you browse a HTTP website, data is being sent and received constantly and this happens through a standard unencrypted protocol. HTTPS websites send and receive data through a secure encrypted protocol.

Is your website secure?

The easiest and fastest way to check this is to visit your website and take a look at your URL in the browser. HTTPS websites are indicated by a secure padlock and the HTTPS prefix before your web address. If your website is not secure, most browsers will alert to you this by stating so before in the same URL bar. (see below)

Example of a secure website - For the Brand
Example of website that is not secure
HTTPS Infographic - 8 things to know about HTTPS
 

If your website isn’t secure, here’s why you should take the time to consider doing so:

Be pro-active in your security measures

Research shows a cyber attack occurs every 39 seconds and 43% of those cyber attacks target small businesses. To put it bluntly - having an insecure website is like leaving your home with the doors and windows open.

Increase Customer confidence

Did you know that in the USA, Internet service providers are allowed to sell customers’ intimate web browsing history and sell it to advertisers? If the web moves to HTTPS then ISP’s have much less data at their fingertips, meaning much more privacy for browsing.

If that doesn’t convince you, then consider how statistics are showing that 85% of online shoppers avoid insecure websites. Can you blame them? Almost every day we hear about a new fraud scam whereby someone’s personal or credit card details were stolen. These horror stories are so embedded into our lives now that even websites where we don’t have to provide any personal data still feel uncomfortable to be on if they are insecure.

You owe it to your customers to provide them with a safe and trustworthy experience while they are on your website.

Get better Google Rankings

Google’s search engine algorithm is being updated constantly with new ways to create a better experience for the end user and to do that, Google must quality score websites in order to determine where they are placed on the Google Search listing. One of those potentially tie-breaking factors is whether a website is HTTPS. But hey, if you don’t believe us, believe Gary Illyes

If you’re in a competitive niche, then it can give you an edge from Google’s point of view. With the HTTPS ranking boost, it acts more like a tiebreaker. For example, if all quality signals are equal for two results, then the one that is on HTTPS would get, or may get, the extra boost that is needed to trump the other result.
— Gary Illyes, Google Webmaster Trends Analyst

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