Bliss for Women


Jodie Dunne, Co-Founder of Endometriosis Australia and a renowned Brisbane-based Sexologist purchased ‘Bliss for Women’, an online business selling sex toys for women.

Our mission was to do a full renovation of Bliss from the inside out by transforming its 1990’s brand and product offering into a modern day platform for adults without the pornographic stereotype of what a sexual wellness business is thought to be.

Bliss Website

Brand Design

Brand Strategy

Web Design

E-commerce Store

SEO & Analytics

Google Ads

Design Services

Client Website training

I have already recommended Emma from For the Brand to other business owners. She helped me change the business I purchased from old and tired to modern and fresh. She listened to my vision and goals and helped me develop a solid platform on which to build it and she went above and beyond in the process. I love my new website, I love my new brand and I plan on working with For the Brand to develop both further through the future goals I have laid out for the business.
— Jodie Dunne, Owner of Bliss for Women


The brief for the logo was restrictive given the industry of the business and the fact that many customers may prefer to keep their shopping habits discreet. At the same time, we wanted to create a logo that would not isolate a male, transgender or non-binary customer base. In addition to this, we needed the logo to be clean and simple (a core value of Jodie’s for the business). We studied art books, science of the human form, the Ancient Goddesses across many old religions, and the symbology of the female reproductive system. The finishing product was a modern simple design symbolic of the female form and its male counterpart. You can read more detail into our logo design process here.


We continued along our theme of clean and simple, choosing a sans-serif typography pack with a specific font to pair with the Logo when using the company name alongside. The remaining fonts were for the header and body text of the website. For the colour palette, we chose to keep our main colours in a neutral white and charcoal tone but use our secondary colours to explore the fun and exciting vibe of the Bliss brand. Jacaranda, Sky blue, Jade, Buttercup and Rose shades feature in the Bliss palette, giving us freedom to have a little fun with our imagery and marketing collateral.


For the Brand and Bliss for Women created and launched a fully secure and dynamic ecommerce website, blog, online appointment booking system, newsletter system within 6 weeks. It was the product of a positive and upbeat collaboration with the Client, the knowing that we were both very excited to launch this new exciting business that will help so many women in so many ways. We continue to work with the Bliss team in developing their future digital roadmap and strategy.